{"id":3005,"date":"2025-07-22T14:47:23","date_gmt":"2025-07-22T14:47:23","guid":{"rendered":"https:\/\/platform.highres-project.eu\/chapter\/4-0-introduccion"},"modified":"2025-10-02T09:49:26","modified_gmt":"2025-10-02T09:49:26","slug":"4-0-introduccion","status":"publish","type":"chapter","link":"https:\/\/platform.highres-project.eu\/es\/chapter\/4-0-introduccion","title":{"rendered":"4.0 Introducci\u00f3n"},"content":{"rendered":"\t\t
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Fig. 2. Narraci\u00f3n de historias. Fuente: Video<\/a> por The Learning Portal, con licencia CC BY NC SA. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tanto si cuentas historias con fines de marketing, como forma de arte, para entusiasmar a la gente con algo o para informarles sobre algo, tu historia s\u00f3lo lograr\u00e1 su objetivo si cautiva al oyente. Si duda de la veracidad de estas palabras, piense, por ejemplo, en los anuncios que ve en la televisi\u00f3n o escucha en la radio. Solo hay unos pocos que \u00abcalan\u00bb, \u00bfverdad? \u00bfPor qu\u00e9 calan? Quiz\u00e1s nunca lo hayas pensado, pero la raz\u00f3n es que cumplen ciertos requisitos de \u00abnarraci\u00f3n\u00bb, tales como: el prop\u00f3sito de la historia y la perspectiva desde la que se cuenta son claros; la presencia de uno o varios elementos que mantengan la atenci\u00f3n del oyente o espectador (lo que se podr\u00eda denominar la \u00abpregunta clave\u00bb); un contenido emocional reconocible; una voz que personalice la historia y ayude a dar sentido al contenido (visual o auditivo) de la misma; un ritmo en el que se transmite la historia que ayude a mantener la atenci\u00f3n; la cantidad adecuada de informaci\u00f3n (ni excesiva, ni escasa); el uso de im\u00e1genes y\/o sonidos que embellecen y complementan la trama; la duraci\u00f3n de la historia (las historias digitales duran hasta 4 minutos, a menudo menos de 4). <\/p>

En este m\u00f3dulo, abordamos paso a paso los elementos a los que hay que prestar atenci\u00f3n si se quiere llamar la atenci\u00f3n sobre el patrimonio cultural inmaterial a trav\u00e9s de una historia contada y compartida digitalmente. Para ello, utilizamos las siguientes preguntas: \u00bfCu\u00e1l es el tema? \u00bfQu\u00e9 quieres contar al respecto? \u00bfQui\u00e9n lo cuenta? \u00bfC\u00f3mo vas a contar y compartir tu historia? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3477,"template":"","meta":{"_acf_changed":false},"class_list":["post-3005","chapter","type-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n4.0 Introducci\u00f3n - HIGHRES Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platform.highres-project.eu\/es\/chapter\/4-0-introduccion\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4.0 Introducci\u00f3n - HIGHRES Platform\" \/>\n<meta property=\"og:description\" content=\"Fig. 2. Narraci\u00f3n de historias. Fuente: Video por The Learning Portal, con licencia CC BY NC SA. Tanto si cuentas historias con fines de marketing, como forma de arte, para entusiasmar a la gente con algo o para informarles sobre algo, tu historia s\u00f3lo lograr\u00e1 su objetivo si cautiva al oyente. 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