{"id":3175,"date":"2025-07-22T14:47:23","date_gmt":"2025-07-22T14:47:23","guid":{"rendered":"https:\/\/platform.highres-project.eu\/chapter\/4-0-introduzione"},"modified":"2025-10-02T09:49:27","modified_gmt":"2025-10-02T09:49:27","slug":"4-0-introduzione","status":"publish","type":"chapter","link":"https:\/\/platform.highres-project.eu\/it\/chapter\/4-0-introduzione","title":{"rendered":"4.0 Introduzione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3175\" class=\"elementor elementor-3175 elementor-1796\" data-elementor-post-type=\"chapter\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e67810f e-flex e-con-boxed e-con e-parent\" data-id=\"e67810f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a648b05 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a648b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/platform.highres-project.eu\/wp-content\/uploads\/2025\/07\/M4-01-1024x588.png\" class=\"attachment-large size-large wp-image-1831\" alt=\"\" srcset=\"https:\/\/platform.highres-project.eu\/wp-content\/uploads\/2025\/07\/M4-01-1024x588.png 1024w, https:\/\/platform.highres-project.eu\/wp-content\/uploads\/2025\/07\/M4-01-300x172.png 300w, https:\/\/platform.highres-project.eu\/wp-content\/uploads\/2025\/07\/M4-01-768x441.png 768w, https:\/\/platform.highres-project.eu\/wp-content\/uploads\/2025\/07\/M4-01-1536x881.png 1536w, https:\/\/platform.highres-project.eu\/wp-content\/uploads\/2025\/07\/M4-01.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fig. 2. Titolo: Storytelling. Fonte: <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=A_fU-f8E1CU\">Video<\/a> di The Learning Portal, con licenza CC BY NC SA. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2884527 elementor-widget elementor-widget-text-editor\" data-id=\"2884527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Che tu racconti storie per scopi di marketing, come forma d&#8217;arte, per entusiasmare le persone o per informarle su qualcosa, la tua storia raggiunger\u00e0 il suo scopo solo se l&#8217;ascoltatore ne sar\u00e0 affascinato. Se dubiti della veridicit\u00e0 di queste parole, pensa, ad esempio, agli spot pubblicitari che vedi in TV o ascolti alla radio. Solo alcune rimangono impresse, vero? Perch\u00e9 rimangono impresse? Forse non ci hai mai pensato, ma il motivo \u00e8 che soddisfano determinati requisiti di &#8220;narrazione&#8221;, come ad esempio: lo scopo della storia e la prospettiva da cui \u00e8 raccontata sono chiari; la presenza di uno o pi\u00f9 elementi che catturano l&#8217;attenzione dell&#8217;ascoltatore o dello spettatore (potete chiamarla la &#8220;domanda chiave&#8221;); un contenuto emotivo riconoscibile; una voce che personalizza la storia e aiuta a dare un senso al contenuto (visivo o uditivo) della storia; un ritmo con cui la storia viene raccontata che aiuta a mantenere viva l&#8217;attenzione; la giusta quantit\u00e0 di informazioni (n\u00e9 troppe, n\u00e9 troppo poche); l&#8217;uso di immagini e\/o suoni che abbelliscono e completano la trama; la lunghezza della storia (le storie digitali durano fino a 4 minuti, spesso meno di 4).    <\/p><p>In questo modulo affrontiamo passo dopo passo gli elementi a cui prestare attenzione se si desidera richiamare l&#8217;attenzione sul patrimonio culturale immateriale attraverso una storia raccontata e condivisa in formato digitale. A tal fine, utilizziamo le seguenti domande: Qual \u00e8 l&#8217;argomento? Cosa volete raccontare al riguardo? Chi lo racconta? Come racconterete e condividerete la vostra storia?    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3474,"template":"","meta":{"_acf_changed":false},"class_list":["post-3175","chapter","type-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4.0 Introduzione - HIGHRES Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platform.highres-project.eu\/it\/chapter\/4-0-introduzione\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4.0 Introduzione - HIGHRES Platform\" \/>\n<meta property=\"og:description\" content=\"Fig. 2. Titolo: Storytelling. Fonte: Video di The Learning Portal, con licenza CC BY NC SA. Che tu racconti storie per scopi di marketing, come forma d&#8217;arte, per entusiasmare le persone o per informarle su qualcosa, la tua storia raggiunger\u00e0 il suo scopo solo se l&#8217;ascoltatore ne sar\u00e0 affascinato. 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