{"id":3117,"date":"2025-07-22T14:47:23","date_gmt":"2025-07-22T14:47:23","guid":{"rendered":"https:\/\/platform.highres-project.eu\/chapter\/4-0-introducao"},"modified":"2025-10-02T09:49:26","modified_gmt":"2025-10-02T09:49:26","slug":"4-0-introducao","status":"publish","type":"chapter","link":"https:\/\/platform.highres-project.eu\/pt-pt\/chapter\/4-0-introducao","title":{"rendered":"4.0 Introdu\u00e7\u00e3o"},"content":{"rendered":"\t\t
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Fig. 2. T\u00edtulo: Narra\u00e7\u00e3o de hist\u00f3rias. Fonte: Video<\/a> por The Learning Portal, licenciado sob CC BY NC SA. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quer conte hist\u00f3rias para fins de marketing, como forma de arte, para entusiasmar as pessoas com algo ou para as informar, a sua hist\u00f3ria s\u00f3 atingir\u00e1 o seu objetivo se o ouvinte ficar cativado por ela. Se duvidar da veracidade destas palavras, considere, por exemplo, os an\u00fancios que v\u00ea na televis\u00e3o ou ouve no r\u00e1dio. Existem apenas alguns que \u00abficam na mem\u00f3ria\u00bb, certo? Por que ficam na mem\u00f3ria? Talvez nunca tenha pensado nisso, mas a raz\u00e3o para isso \u00e9 que eles atendem a certos requisitos de \u00abnarra\u00e7\u00e3o de hist\u00f3rias\u00bb, tais como: o objetivo da hist\u00f3ria e a perspetiva a partir da qual ela \u00e9 contada s\u00e3o bem definidos; a presen\u00e7a de um ou mais elementos que prendem a aten\u00e7\u00e3o do ouvinte ou espectador (pode chamar isso de \u00abquest\u00e3o-chave\u00bb); conte\u00fado emocional reconhec\u00edvel; uma voz que personaliza a hist\u00f3ria e ajuda a dar sentido ao conte\u00fado (visual ou auditivo) da hist\u00f3ria; um ritmo no qual a hist\u00f3ria \u00e9 transmitida que ajuda a manter a aten\u00e7\u00e3o; a quantidade certa de informa\u00e7\u00e3o (nem excessiva, nem insuficiente); o uso de imagens e\/ou sons que embelezam e complementam o enredo; a dura\u00e7\u00e3o da hist\u00f3ria (as hist\u00f3rias digitais duram at\u00e9 4 minutos, muitas vezes menos de 4). <\/p>

Neste m\u00f3dulo, abordamos passo a passo os elementos aos quais deve prestar aten\u00e7\u00e3o se quiser chamar a aten\u00e7\u00e3o para o patrim\u00f3nio cultural imaterial atrav\u00e9s de uma hist\u00f3ria contada e partilhada digitalmente. Para isso, usamos as seguintes perguntas: Qual \u00e9 o tema? O que quer contar sobre ele? Quem est\u00e1 a contar? Como vai contar e partilhar a sua hist\u00f3ria? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3476,"template":"","meta":{"_acf_changed":false},"class_list":["post-3117","chapter","type-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n4.0 Introdu\u00e7\u00e3o - HIGHRES Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platform.highres-project.eu\/pt-pt\/chapter\/4-0-introducao\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4.0 Introdu\u00e7\u00e3o - HIGHRES Platform\" \/>\n<meta property=\"og:description\" content=\"Fig. 2. T\u00edtulo: Narra\u00e7\u00e3o de hist\u00f3rias. 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