{"id":3127,"date":"2025-07-30T08:58:28","date_gmt":"2025-07-30T08:58:28","guid":{"rendered":"https:\/\/platform.highres-project.eu\/chapter\/5-1-onde-vivem-as-historias-hoje-modelos-de-plataformas-para-partilha-de-historias"},"modified":"2025-10-02T10:20:31","modified_gmt":"2025-10-02T10:20:31","slug":"5-1-onde-vivem-as-historias-hoje-modelos-de-plataformas-para-partilha-de-historias","status":"publish","type":"chapter","link":"https:\/\/platform.highres-project.eu\/pt-pt\/chapter\/5-1-onde-vivem-as-historias-hoje-modelos-de-plataformas-para-partilha-de-historias","title":{"rendered":"5.1 Onde vivem as hist\u00f3rias hoje?: Modelos de plataformas para partilha de hist\u00f3rias"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3127\" class=\"elementor elementor-3127 elementor-1937\" data-elementor-post-type=\"chapter\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157fde5 e-flex e-con-boxed e-con e-parent\" data-id=\"157fde5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7b335 elementor-widget elementor-widget-text-editor\" data-id=\"ce7b335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Existem duas vias principais atrav\u00e9s das quais podemos partilhar o nosso pr\u00f3prio conte\u00fado e informa\u00e7\u00e3o na Internet:<\/span><\/p><p><span style=\"font-weight: 400;\">A primeira \u00e9 um modelo autogerido. Cria-se um site com um dom\u00ednio, ou seja, o seu pr\u00f3prio URL (uma sequ\u00eancia de texto que identifica a localiza\u00e7\u00e3o de um recurso na Internet), por exemplo: www.ourstories.com, e depois carrega-se o seu conte\u00fado no site no formato de sua escolha. Neste modelo, a interface do site, ou seja, a apar\u00eancia e a apresenta\u00e7\u00e3o visual do site: as suas cores, tipografia, layout, menus, bot\u00f5es ou imagens, est\u00e1 totalmente sob o nosso controle.  <\/span><\/p><p><span style=\"font-weight: 400;\">A segunda op\u00e7\u00e3o envolve a cria\u00e7\u00e3o de um perfil de utilizador dentro de uma plataforma. Como mencion\u00e1mos anteriormente na introdu\u00e7\u00e3o, estas plataformas atraem a grande maioria do tr\u00e1fego de utilizadores da Internet. Para compreender de forma mais ampla este tipo de plataforma, podemos olhar para o exemplo mais familiar: as redes sociais. Dependendo do formato em que partilhamos o nosso conte\u00fado, existem diferentes tipos de plataformas:   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4353b2e elementor-widget elementor-widget-text-editor\" data-id=\"4353b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas de publica\u00e7\u00e3o de conte\u00fado escrito<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas de conte\u00fado visual<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas de v\u00eddeo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas de \u00e1udio e podcast<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas sociais e de microconte\u00fado<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas colaborativas ou wiki<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas comunit\u00e1rias<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas institucionais ou culturais<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42aeca4 eael-dt-th-align-center eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"42aeca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"42aeca4\" id=\"eael-data-table-wrapper-42aeca4\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-42aeca4\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\"><\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\"> Site autogerido<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\"> Perfil de utilizador numa plataforma<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"to_header\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tPr\u00f3s\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"justify\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>  \n<li>Controlo sobre o design e a apar\u00eancia da interface.<\/li>\n  <li>Multiformato (o conte\u00fado pode aparecer em v\u00e1rios formatos).<\/li>\n  <li>Conte\u00fado e manuten\u00e7\u00e3o autogeridos.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n<li>Simples e intuitivo para come\u00e7ar (n\u00e3o \u00e9 necess\u00e1rio forma\u00e7\u00e3o extensiva para criar um perfil).<\/li>\n  <li>Uma comunidade pr\u00e9-existente.<\/li>\n  <li>Intera\u00e7\u00e3o f\u00e1cil com outros utilizadores.<\/li>\n  <li>O conte\u00fado criado pode ser promovido.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"to_header\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tContras\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"justify\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n  <li>O design e a publica\u00e7\u00e3o de conte\u00fado n\u00e3o s\u00e3o t\u00e3o intuitivos quanto nas plataformas.<\/li>\n  <li>N\u00e3o existe uma comunidade pr\u00e9-existente (\u00e9 necess\u00e1rio procurar intera\u00e7\u00f5es com outros utilizadores).<\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n  <li>Padr\u00f5es de design e funcionalidade.<\/li>\n  <li>Controlo de conte\u00fado.<\/li>\n  <li>A visibilidade \u00e9 mediada por algoritmos.<\/li>\n  <li>Publicidade.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa251a elementor-widget elementor-widget-text-editor\" data-id=\"7aa251a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estes modelos s\u00e3o complementares e podem at\u00e9 estar interligados. Pode ter um site autogerido e, ao mesmo tempo, um perfil nas redes sociais. Nesse caso, tente criar liga\u00e7\u00f5es entre os dois espa\u00e7os: mantenha uma apar\u00eancia consistente usando os mesmos log\u00f3tipos e cores, partilhe as mesmas informa\u00e7\u00f5es nas duas plataformas e integre o seu perfil nas redes sociais no seu site.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3494,"template":"","meta":{"_acf_changed":false},"class_list":["post-3127","chapter","type-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5.1 Onde vivem as hist\u00f3rias hoje?: Modelos de plataformas para partilha de hist\u00f3rias - HIGHRES Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platform.highres-project.eu\/pt-pt\/chapter\/5-1-onde-vivem-as-historias-hoje-modelos-de-plataformas-para-partilha-de-historias\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5.1 Onde vivem as hist\u00f3rias hoje?: Modelos de plataformas para partilha de hist\u00f3rias - HIGHRES Platform\" \/>\n<meta property=\"og:description\" content=\"Existem duas vias principais atrav\u00e9s das quais podemos partilhar o nosso pr\u00f3prio conte\u00fado e informa\u00e7\u00e3o na Internet: A primeira \u00e9 um modelo autogerido. 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